Truth and Transparency
- We do not engage in deceptive claims, exaggerated credentials or false marketing.
- Our recommendations and strategies are grounded in evidence, not hyperboles and superlatives.
Client Integrity
- We charge fairly and deliver value commensurate with our expertise.
- We never push unnecessary services, gimmicky “training courses” or money-grabbing schemes.
Community First
- We see ourselves as part of the global science and technology community, not just vendors.
- We commit to building capacity in science communication across Asia through mentorship, knowledge-sharing and sustainable collaborations.
Responsible Storytelling
- We pledge to tell stories that are authentic, impactful, and respectful of both the science and the people behind it.
- We are committed to strengthening the science and technology ecosystem while serving the environment, society and the broader public.
- No fluff, no exploitation — just truth well told.
Fair Work Practices
- We treat our team and collaborators with respect, ensuring fair pay and transparent terms.
- We do not exploit freelancers in developing regions by underpaying them while charging clients inflated rates.
