Welcome to the Future of Science Communication

The world is changing, as it should. Industry is no longer just about making things work. It’s about thinking beyond the product — about the people who create, use and are impacted by these innovations. Our world needs to understand not just what science can do, but how it will shape a better future.

At the core of this shift is communication — specifically, science communication. How we communicate the science behind our innovations is just as crucial as the work itself. In a world where artificial intelligence effortlessly generates words, it is easy to get caught in the noise.

Now, more than ever, we must communicate with foresight, integrity and responsibility — the same values we apply to our work in science and technology.

The SHARE Framework for Credibility and Commercialisation of Science

Drawing from deep experience in both the science and communication fields, we present the SHARE framework — a strategic model designed to help organisations create science communication that is not just informative but also builds trust and engagement. SHARE stands for:

  • Streamlined: Clear and concise messaging that cuts through complexity.
  • Holistic: A whole-of-organisation approach to communication.
  • Authentic: Transparent, honest and meaningful messaging.
  • Responsible: Addressing audience concerns with empathy and insight.
  • Educational: Offering knowledge that empowers informed decision-making.

This framework enables organisations to craft messages that resonate with diverse audiences, building strong connections and positioning your team as trusted leaders in your field.

We invite you to download this whitepaper and join us in reshaping the dialogue on science communications, rethink our approach and ensure that innovations are not just flaunted but also fully understood and embraced to drive real-world impact.

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